Working with COCON
What does a hotel spa operator do?
It runs the spa for the hotel: team, treatment menu, bookings, hygiene, retail, marketing and reporting, under a contract with agreed targets.
How do spa management fees work?
There are three common models. With a management fee, the hotel keeps the revenue and costs and pays the operator a fee, often with an incentive on profit. With a guaranteed minimum or revenue share, the operator takes the revenue and costs and pays the hotel a minimum or a share. With a lease or concession, the operator pays rent. We’ll show you the numbers for each in a proposal.
Who employs the spa team?
We do. In the UK, existing spa staff normally transfer to us under TUPE when we take over a spa. In the Netherlands we follow Dutch employment rules.
Can you run the spa under our hotel’s brand?
Yes. Most of our spas run under the hotel’s own brand. We can also create a spa concept with you.
Do you work with our booking system?
We run bookings on Trybe and connect to the hotel for room charges. If you use another system, tell us which one and we’ll say how we’d work with it.
What reporting do we get?
A monthly report (revenue, revenue per treatment hour, utilisation, hotel-guest capture, average spend, retail and guest ratings) and a quarterly review with your general manager.
What kind of hotels do you work with?
Mainly four- and five-star hotels with 80 or more rooms and at least three treatment rooms, or a spa planned. We also work with serviced apartments and members’ clubs. See our case studies.
We don’t have a spa. Can guests still have treatments?
Yes. Guests can book massages and facials in their room, with no fit-out. We bring the therapist, the table and the linen, and the treatment is charged to the room. How in-room treatments work.
Can you help with a new spa or a refurbishment?
Yes. The earlier we’re involved, the better the layout works for guests and for revenue. We work alongside your architect or spa designer.
What’s in a free spa review?
Send us three numbers (rooms, treatment rooms, monthly spa revenue) and your menu. A founder replies within one working day, and you get a first view on your spa within two working days: what we would change first. Request a free spa review.
Insights for hotel owners
Longer answers on operator fees, contracts, staffing and in-room treatments.
What does a hotel spa operator cost? A guide for UK hotels
The cost of a hotel spa is mostly people. This guide breaks down every cost line with sources, shows the benchmarks to measure against, and walks through an...
Read →Spa management fee vs revenue share vs lease: which suits your hotel?
The three main ways to contract a hotel spa operator, plus concession and hybrid deals: who keeps the revenue, who carries the costs, who decides, and a worked...
Read →How to choose a hotel spa operator: a checklist and RFP questions
A vendor-neutral selection process for hotel owners, asset managers and GMs: timeline, who to involve, site visits, references, contract terms, a checklist table and 18 RFP questions to...
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Have a question we haven’t answered?
Email info@coconcompany.com or request a free spa review. A founder replies within one working day.