COCON at a glance

  • What we do

    Hotel spa management, spa staffing and in⁠-⁠room treatments for hotels.

  • Where

    London, our main market, and Amsterdam, where we started.

  • Spas run or staffed

    Five hotel spas: four in London and one in Amsterdam, plus in-room treatments for hotels without a spa.

  • Founded

    2021, in Amsterdam, by Pedro Príncipe and Jeremiah Jusuf.

  • Companies

    Cocon Company B.V. (Amsterdam) and Ken Tui Management Ltd (London).

  • Booking platform

    Trybe, with live dashboards for our hotel partners.
COCON spa team in uniform

Our story

COCON started in Amsterdam in 2021. Pedro Príncipe and Jeremiah Jusuf began by bringing spa treatments to people at home and to hotel guests in their rooms.

That work taught us what hotel guests want from a treatment, and what hotel teams need from a partner: therapists who arrive prepared, bookings that run without adding work for the hotel team, and clear reporting.

Hotels then asked us to do more. Today COCON runs and staffs spas inside hotels in London and Amsterdam, and still delivers in-room treatments for hotels without a spa. London is now our biggest market. Our aim has not changed: we leave every spa better than we found it.

Meet the founders

Hotel spas we run or staff in London and Amsterdam

  • London

    Three hotel spas for a London hotel group in Mayfair, the City and Shoreditch: full spa management, including pools, saunas and steam rooms, with one concept across the three hotels and strong scores in the hotels’ brand quality audits.

    Renew Spa at Hilton London Bankside: spa treatments and revenue management.

    Spas in London

  • Amsterdam

    Nagomi Spa & Health at Hotel Okura Amsterdam, where Okura chose COCON as its first outsourced spa partner. Nagomi rose from #6 to #1 of Amsterdam’s spas on Tripadvisor within eight months and is still ranked #1 (with a Tripadvisor Travellers’ Choice award).

    In-room treatments for hotels across the city by our in-room team, also available in London.

    Spas in Amsterdam

  • Across Europe

    We are in conversations with hotel groups and developers in Italy, Greece, Spain and Switzerland. If you are planning a hotel spa elsewhere in Europe, we would like to hear about it.

    Tell us about your project

Insights for hotel owners

Plain answers to the questions owners and general managers ask us: choosing a spa operator, contract models, costs and TUPE.

All insights

Companies and registered details

COCON is the trading name of two companies, one in each of our markets.

Cocon Company B.V., Amsterdam. Registered with the Dutch Chamber of Commerce (KvK) under number 76264580.

Ken Tui Management Ltd, London. Registered in England and Wales, company number 15573793.

Founders: Pedro Príncipe and Jeremiah Jusuf. Please use the legal names on contracts and invoices, and COCON everywhere else.

How to describe COCON

One line: COCON is a hotel spa operator in London and Amsterdam.

In about 50 words: COCON is a hotel spa operator based in London and Amsterdam. We run spas inside four- and five-star hotels under management contracts, supply spa therapists and managers to hotels, and provide in-room spa treatments for hotels without a spa. COCON trades through Cocon Company B.V. (Amsterdam) and Ken Tui Management Ltd (London).

Both are free to quote as they are. Please write COCON in capitals.

Quick answers about COCON

Short answers for partners, candidates and journalists. If yours isn’t here, email info@coconcompany.com. A founder replies within one working day.

What is COCON?

COCON is a hotel spa operator based in London and Amsterdam. It runs spas inside four- and five-star hotels under management contracts, supplies spa therapists and managers to hotels, and provides in-room spa treatments for hotels without a spa.
Who founded COCON, and when?

Pedro Príncipe and Jeremiah Jusuf founded COCON in Amsterdam in 2021.
How many spas does COCON run?

COCON runs or staffs five hotel spas: four in London (three for a London hotel group in Mayfair, the City and Shoreditch, and Renew Spa at Hilton London Bankside) and one in Amsterdam (Nagomi Spa & Health at Hotel Okura Amsterdam). The results are in our case studies.
Which booking system does COCON use?

Trybe. Each hotel partner has a live dashboard.
Does COCON work outside London and Amsterdam?

Our spas today are in London and Amsterdam. We are in conversations with hotel groups and developers in Italy, Greece, Spain and Switzerland, and we are glad to hear from hotels elsewhere in Europe.
Is COCON hiring?

Yes. We hire spa therapists and spa managers for our hotel spas in London and Amsterdam, with competitive pay and commission on treatments for our UK team. See Careers or email myfuture@coconcompany.com.
How do I contact COCON?

Hotel partnerships: info@coconcompany.com or the contact form. Careers: myfuture@coconcompany.com. Press and suppliers: info@coconcompany.com with “Press” or “Supplier” in the subject line.

Talk to us about your hotel spa

Thinking about your own hotel spa? Tell us about the hotel: rooms, treatment rooms and monthly spa revenue if you have them. A founder replies within one working day, with a first view on your spa within two working days.

 Request a free spa review