Operational Excellence via Human-Led Hospitality

At COCON Group, our leadership combines multi-generational hospitality heritage with modern, data-driven commercial rigor. While our operational frameworks are built to maximize asset yield, our core culture is driven by a deeply human, people-first philosophy. Led by successful entrepreneurs and seasoned industry veterans, we believe that firm, compassionate leadership doesn't just foster great partnerships but builds the most resilient, high-performing operational teams in the luxury sector.

Founding Partners

  • Co-Founder, CEO

    Pedro Príncipe

  • Co-Founder, Chairman, BOD

    Jeremiah Jusuf

  • Rooted in a multi-generational family legacy of premium retail and hospitality—tracing back to Lisbon’s historic Old England enterprise in the 1800s—Pedro’s DNA is anchored in the aspirational guest experience. He seamlessly merges this deep heritage with the aggressive scaling and data methodologies honed through his executive background in high-growth e-commerce (including Rocket Internet). As CEO, Pedro bridges the gap between classic five-star service standards and modern, tech-enabled yield optimization. A firm but deeply compassionate leader, he drives the group’s overarching vision to deliver uncompromising luxury while fiercely protecting the P&L of our hotel partners.

  • A Harvard Business School MBA and UC Berkeley Physics alumnus, Jeremiah anchors the group’s institutional capitalization and board-level strategy. He brings profound global hospitality expertise, backed by a family office portfolio encompassing luxury resorts across Europe and Southeast Asia, alongside investments in premium F&B and skincare. Beyond his commercial pedigree, Jeremiah’s long-standing friendship with Pedro forms the ethical bedrock of COCON. Together, they lead the company with a shared north star: driving uncompromising operational excellence rooted in integrity, empowering our people, and always doing the right thing for our partners.

Commercial & Technology Leadership

  • Finance Director

    Zaw Zaw Lwin

  • Head of Tech & Data

    Vadym Stretovych

  • Bringing decades of senior finance leadership from world-renowned hospitality groups, Zaw Zaw is our commercial anchor. He enforces strict P&L accountability, optimizes portfolio economics, and provides the boardroom-level oversight our partners rely on to protect their margins.

  • Vadym leads the technical architecture and data strategy driving COCON’s operational intelligence. Bringing senior technology leadership from across the UK and Europe, he architects our proprietary, multi-sided booking engines and spatiotemporal matching algorithms. Vadym bridges the gap between deep-tech engineering and hospitality operations, ensuring our digital infrastructure seamlessly integrates with legacy hotel systems to deliver real-time margin intelligence.