Amsterdam is where COCON began
COCON was founded here in 2021, and Amsterdam is still one of our two bases. The other is London.
Your hotel gets one contract, one monthly invoice and one named contact, whether we run the whole spa, supply the team or bring treatments to the room.
What we do for Amsterdam hotels
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Full spa management
Spa managementWe take over the whole spa: team, treatment menu, bookings, wet areas, retail and monthly reporting, under a management fee or a guaranteed minimum. For a new hotel or a refurbishment, we join before opening so the layout, menu and team are ready on day one.
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Spa staffing and cover
Spa staffingQualified spa therapists and spa managers for your existing spa, scheduled by us and invoiced monthly, within Dutch employment rules. Cover for sickness, holidays, busy seasons and openings.
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In-room treatments
In-room treatmentsNo spa? Guests book a massage or facial in their room and it goes on the room bill.


Hotel Okura Amsterdam
Nagomi Spa & Health
Result: within eight months Nagomi rose from #6 to #1 of Amsterdam’s spas on Tripadvisor, and it is still ranked #1, with a Tripadvisor Travellers’ Choice award.
What we do: Hotel Okura Amsterdam chose COCON as its first outsourced spa partner. We run the spa team and daily operations at Nagomi to the hotel’s standards of Japanese hospitality.
How: a team that stays, a treatment menu built around what hotel guests book, and bookings on Trybe with a live dashboard for the hotel. Nagomi is one of five hotel spas we run or staff in London and Amsterdam.

In-room spa treatments for Amsterdam hotels
No spa, or a spa that is fully booked? Guests at hotels across Amsterdam can book a massage or facial in their room. Our in-room team brings the therapist, the massage table, the oils and the linen, and the hotel adds a line to the room bill.
Spa staffing within Dutch employment rules
Dutch hotels ask us for therapists and spa managers when someone leaves, for sickness and holiday cover, for busy seasons and for a full team before a spa opens. Tell us the roles, hours, treatments and start date; we match people who know your menu, or train them on it before day one.
In the Netherlands we work within Dutch employment and freelancer rules, and we agree with you which arrangement applies before anyone starts, so there are no surprises for you or for the therapist.
We hire carefully, train continuously (with our product houses and through our own hygiene and hotel-etiquette training) and pay competitively. A team that stays is what guests notice, so we look after ours. We call that culture Semangat.

Your Amsterdam team
On the ground you work with the spa manager at Nagomi and the manager of our in-room team, backed by the therapists and hosts who look after guests every day.
Behind them are the founders, Pedro Príncipe and Jeremiah Jusuf, who are the people you speak to first. For London hotels, see hotel spa management in London.
Insights for hotel owners
Straight answers on fees, contracts, staffing and spa performance, written by the founders.
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Questions Amsterdam hotels ask us
If your question isn’t here, email info@coconcompany.com. A founder replies within one working day.
Who recruits and manages the spa team in a Dutch hotel spa you run?
COCON does. Under a management contract we recruit, train and schedule the team, so the hotel has one contract and one monthly invoice. In the Netherlands we work within Dutch employment and freelancer rules and agree with you which arrangement applies before anyone starts.
Can our Amsterdam hotel offer spa treatments without building a spa?
Yes, with in-room treatments: no fit-out and no fixed staff.
How do bookings, room charges and reporting work?
Bookings run on Trybe, treatments can be charged to the guest’s room, and the hotel gets a live dashboard and a monthly report: revenue, utilisation, hotel-guest capture and guest ratings. More on spa revenue and reporting.
Do you work outside Amsterdam?
Yes. COCON is based in Amsterdam and London, and we are in conversations with hotel groups and developers in Italy, Greece, Spain and Switzerland. For a hotel elsewhere in the Netherlands, talk to us.
Talk to us about your Amsterdam hotel
A founder replies within one working day. Send us three numbers (rooms, treatment rooms, monthly spa revenue) and we will send you a first view on your spa within two working days, even if you don’t hire us. No spa yet? Tell us the number of rooms and we will show you how in-room treatments would work.

